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| Proven Strategies for Launching a Successful Integrated Marketing Communications Campaign |
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| Start Date: | 5/8/2010 | Start Time: | 8:30 AM |
| End Date: | 5/8/2010 | End Time: | 4:30 PM |
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Event Description
Wilmington University’s College of Business
Presents...
Proven Strategies for Launching a Successful Integrated Marketing Communications Campaign
Keynote Speakers
Ed Ziegler
Award-Winning Expert in Educational Marketing
Larry Litwin
Award-Winning Public Relations Counselor
Join keynote speakers Ed Ziegler and Larry Litwin, as they traverse the oft-complex world of integrated marketing communications (IMC). This one-day workshop for marketing communication professionals will help you master the key concepts of IMC while creating an actual campaign for the Wilmington Blue Rocks. Topics covered include the principles of marketing, the promotional mix, positioning strategies, and market research. Receive APR credit and a certificate from Wilmington University’s College of Business upon completion. Cost of attendance is $195 per person, which will include refreshments, lunch and a signed copy of Larry Litwin’s acclaimed book, ‘The Public Relations Practitioner’s Playbook.’ Ask about PRSA, IABC, AD Club, AMA, DPA and NCCCC discounts at registration.
- 8:30 – Registration and Continental Breakfast
- Lunch and Break Out Sessions
- Group Presentations
- Training Certificate
- Workshop Gift
Must pre-register by Tuesday, May 4th!
Hurry, seating is limited.
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