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Program Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the Program Chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Analytics Program Chair.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
Minimum Grade Policy
College of Business programs require a minimum grade of "C" for all program core courses. For Business Analytics majors this includes courses with prefixes other than BBA. This includes courses with prefixes BBA, BBM, CSC, ECO, ISM and PHI that fall under the Business Analytics Program Core section below. Business Analytics majors receiving a grade lower than "C" in any program core course must retake that course.
For Business Analytics majors, a minimum grade of "C" is also required in three pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, and MAT 312.
ENG 121 English Composition I
ENG 122 English Composition II
ENG 131 Public Speaking
ENG 310 Research Writing
BBM 319 Business Ethics
COM 245 Writing for the Media
DSN 110 Fundamentals of Drawing
TEC 215 Basic Photography
VFP 313 Aesthetics of Film
Culinary Arts Elective
Drama Elective
Ethnic Studies Elective
Fine Arts Elective
Foreign Language Elective
History Elective
HUM Humanities Elective
Literature Elective
Music Elective
Philosophy Elective
Religion Elective
ECO 101 Economics I
PSY 101 Introduction to Psychology
OR
SOC 101 Introduction to Sociology
MAT 205 Introductory Survey of Mathematics
Natural Science Elective
CTA 326 Integrating Excel into Business Problem Solving
PHI 100 Introduction to Critical Thinking
HIS 381 Contemporary Global Issues
BAC 101 Accounting I
BAC 102 Accounting II
BBA 301 Intro to Business Analytics
BBM 201 Principles of Management
BBM 301 Organizational Behavior
BBM 320 Business Communications
BBM 402 Strategic Management
BMK 305 Marketing
FIN 305 Financial Management
MAT 312 Business Statistics
Prerequisite Note:
CTA 326 or CTA 226 are the prerequisites for BBA 301.
ENG 122 is the prerequisite for BBM 320.
The successful completion of all Business Core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
BBM 412 Project Management
BBA 305 Advanced Excel for Business Analytics
BBA 350 Predictive Analytics
BBA 360 Forecasting for Business Analytics
BBA 370 Simulation for Business Analytics
BBA 420 Data Mining
BBA 430 Data Visualization
CSC 345 Database Foundations
ECO 102 Economics II
ISM 330 Business Intelligence
PHI 314 Ethics for Computer Professionals
CSC 414 Ethics for AI and Data Analytics
BBA 489 Experiential Learning in Business Analytics
BBA 490 Internship in Business Analytics
ISM Prerequisite Note:
ISM 330: The prerequisite is CTA 326 or equivalent.
PHI Prerequisite Note:
PHI 314: The prerequisite is CTA 206 or CTA 210 or equivalent.
BBM Prerequisite Note:
BBM 412: The prerequisite is BBM 201.
BBA Prerequisite Notes:
BBA 305: The prerequisite is BBA 301 or SPM 400 or BBM 325.
BBA 350: The prerequisite is BBA 305 and MAT 312.
BBA 360: The prerequisite is BBA 305 and MAT 312.
BBA 370: The prerequisite is BBA 305 and MAT 312.
BBA 420: The prerequisite is BBA 350.
BBA 489 or BBA 490: This is the last course to be taken. All courses listed in the Business Analytics Program Core are required to be taken before the Capstone with a minimum grade of "C."
ECO Prerequisite Note:
ECO 102: The prerequisite is ECO 101.
Business Elective
BAC 201 Intermediate Accounting I
BAC 202 Intermediate Accounting II
BBA 380 Database Marketing
BBA 440 Web and Social Media Analytics
BBA 450 Advanced Visualization
BBA 460 R for Business Analytics
BMK 321 Marketing Research
CTA 236 Introduction to SPSS
CSC 419 Python for Data Science
CSC 420 Intro to Artificial Intelligence
FIN 306 Corporate Finance
FIN 410 Financial Reporting and Analysis
GIS 300 Geographic Information Systems Science & Technology
MAT 313 Experimental Design
SEC 290 Introduction to Programming with Python
Prerequisite Notes:
BBA 380: The prerequisite is BMK 305 and BBA 350.
BBA 440: The prerequisite is BBA 305.
BBA 450: The prerequisite is BBA 430.
MAT 313: The prerequisite is MAT 205 or MAT 122 with a minimum grade of "C" or College of Business degree completion candidate.
Certain courses may be available as a co-op.
Free Elective
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses and provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
In order to be eligible, students must have completed 75 undergraduate credits and obtained an overall GPA of 3.0 or better and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill requirements for both the undergraduate and graduate degree programs. Students are required to maintain a 3.0 in all graduate programs.
This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.
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