Certificate in Marketing

The undergraduate certificate in Marketing will prepare students to assume the role of a responsible, creative marketer.  Marketers have had to navigate a very fluid and evolving landscape over the last ten years, with the dramatic increase in use of social media sites.  The courses included in this certificate are designed to establish a sound understanding of a wide array of practical marketing activities associated with the product life cycle.

Note: Students are held to all prerequisite requirements; some students may require more than 6 courses to complete this certificate. 

15 credits

Marketing Certificate Required Classes

BMK 305 Marketing

BMK 308 Global Marketing

BMK 320 Consumer Behavior

BMK 400 Social Media Marketing

Students will choose one of the following

BMK 321 Marketing Research

BMK 306 Principles of Advertising

BMK 307 Public Relations

This information applies to new students who enter this degree program during the 2026-2027 Academic Year. All enrolled students should log in to MyWilmU Degree Works to view their personalized course and program completion requirements. You may also refer to the academic catalog for the general curriculum for this program from previous academic years.