Certificate in Sales Administration

A certificate in Sales Administration provides students with knowledge, skills, and abilities that support career development in sales administration. The service industry is one of the nation’s fastest growing areas. With many professionals retiring in the next five to 10 years, the employment forecast for sales professionals is promising. This certificate prepares students for careers in professional sales, with curriculum focusing on sales techniques, data analysis, technology, consumer behavior, ethics, communication, customer service, presentations, and proposals. Students can select one course based on their professional interests that encompass general sales, hospitality, or sports. They will also have opportunities to practice new techniques in class, and then transfer those acquired competencies in the workplace or job interview.

18 Credits

Choose one of the following two courses:

BBA 430 Data Visualization

OR

ISM 350 Information Technology Policy and Strategy

Choose one of the following three courses:

BBM 330 Power and Influence

OR

HSP 201 Customer Relations in the Hospitality Industry

OR

SPM 310 Sales in Sports

Sales Administration Certificate Required Courses

BBM 100 Customer Service Workshop

BBM 110 Fundamentals of Ethical Sales Techniques

BBM 201 Principles of Management

BBM 308 Introduction to Sales Force Management

BMK 320 Consumer Behavior

BBM 415 Effective Sales Presentations and Proposals

This information applies to new students who enter this degree program during the 2026-2027 Academic Year. All enrolled students should log in to MyWilmU Degree Works to view their personalized course and program completion requirements. You may also refer to the academic catalog for the general curriculum for this program from previous academic years.