Certificate in Social Media Management

Professional reporters and traditional media outlets now share the media stage with tweeters, bloggers, and citizen journalists - anyone with a social media account - who can and often do play critical roles as fact-gatherers, information distributors, and commentators.  Social Media Specialists interact with the public in a variety of ways:  posting content, fielding criticism, responding to feedback, and making sure the postings reflects the brand's mission and goal to name a few.

Certificate for Social Media Management

Social Media Management Courses

COM 260 Social Media Management

COM 390 Current Trends in Social Media

BMK 320 Consumer Behavior

BMK 355 Internet Marketing

BMK 410 Integrated Marketing Communications

This information applies to new students who enter this degree program during the 2026-2027 Academic Year. All enrolled students should log in to MyWilmU Degree Works to view their personalized course and program completion requirements. You may also refer to the academic catalog for the general curriculum for this program from previous academic years.